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Virtual reality and luxury retail: creating immersive shopping journeys

As the digital landscape continues to evolve, luxury retail is embracing cutting-edge technologies such as virtual reality (VR) to redefine the shopping experience. Historically, luxury brands have relied on physical stores to offer personalized, exclusive, and high-touch experiences that communicate their brand ethos. With the rise of digital platforms, however, there’s a growing need to…

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Hospitality and Virtual Reality: digital innovation for an immersive experience

The future of the hospitality industry is set to change significantly, thanks to the increasingly advanced integration of new technologies and the adoption of innovative strategies. The use of virtual reality, combined with the increasing personalisation of experiences, is one of the keys to this evolution. Like many other industries, the hospitality industry must respond…

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